![]() ![]() Their mixture of touchscreen tablet with a kickstand, stylus, and detachable laptop-style keyboard might have been well constructed, but they were far from perfect. The launch versions of the 2-in-1 Surface and Surface RT were built to sell the radical redesign of Windows 8. The whole idea of a Surface started as a real long shot. The Surface Pro was an odd piece of hardware when it came out. Microsoft’s attention is firmly set on selling its vision of artificial intelligence, and while that might help the future of Windows PCs look bright, Surface hardware might not survive without a serious reimagining. (Taking a loss on Xbox consoles to sell Game Pass subscriptions is a whole different story). Mix in serious spending on OpenAI, and an intense focus on integrating the Copilot AI assistant across Windows 11, Bing, Edge, and Microsoft 365’s suite of productivity apps, and it’s becoming harder to see where first-party hardware fits in the overall Microsoft strategy. Rather than try anything exciting like a new form factor or the custom silicon chips Apple is exploring, Microsoft played it safe - really safe. The mix of laptops, 2-in-1s, and desktop computers had a good 2022 - the Surface Pro 9 was arguably the ideal version of its flagship device - but 2023 saw not only no new Surface Pro, but a focus on half-hearted updates to Microsoft’s “affordable” Surface Go and Surface Laptop Go lines and the pricier Surface Laptop Studio. ![]() Microsoft’s Surface hardware is in a weird place exiting 2023. ![]()
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